Every day you are probably reading something about Millennials. There are many reasons why businesses, including chambers, should be concerned about attracting this young generation. First, they represent nearly one quarter of the total U.S. population at 80 million strong, now surpassing the number of Baby Boomers. Second, many are “millennipreneurs”, starting their own businesses. They are managing larger staffs and reaching for higher profits than their predecessors, yet the oldest ones are still a few years shy of being 40. Finally, Millennials have an annual buying power of $200 billion.
However, not only attracting, but keeping Millennials engaged requires a different approach. These “Net Natives” grew up with the Internet. Approximately 86 percent use at least one social media site. Almost 98 percent of Millennials use smart phones. This generation wants information readily at their fingertips, and they are looking to engage in different ways beyond traditional communication methods.
A better communication solution is now available with ChamberLynk, a mobile application designed specifically for chambers of commerce. This powerful, user-friendly mobile application benefits members and staff alike. It also includes an online portal and can be used in conjunction with a chamber’s existing website.
Below are just a few of the many features/benefits that staff and members can enjoy:
- Manage not only member renewals easier, but also events with ChamberLynk’s scheduling and advertising capabilities.
- Communicating with chamber members and the Board has never been easier with its many ways to communicate on the go.
- ChamberLynk pays for itself with banner, ad and thought leadership article opportunities.
- Company profiles can connect to individual profiles, providing further opportunities to bond with other members.
- Make the most of every networking event by knowing in advance how many members have registered for an event and who exactly plans to attend.
- Event registration and even annual membership renewal are possible with just a few clicks on a smart phone.
ChamberLynk is a valuable tool for attracting and retaining not only Millennials, but any busy business owner will appreciate the enhanced chamber experience it offers. If you would like to experience ChamberLynk for yourself, please contact us at firstname.lastname@example.org.
Thank you for your time, and we look forward to sharing the power of ChamberLynk with you.