The Meaning of Social Has Changed

The Meaning of Social Has Changed

Events, such as lunch and learns, after hours, and ribbon cuttings, are regular occurrences for chamber members. These are just a few traditional social activities members participate in when involved with a chamber. However, many chambers are experiencing the challenges of engaging and retaining members, especially Millennials; therefore, social has taken on a broader meaning for chambers. With over 90 percent of Millennials engaging with social media, chambers also must be active on it. Wouldn’t it be nice to provide your members with a social media experience tailored just for chambers? Now you can with ChamberLynk, a powerful mobile app for chambers and architected by chamber members. With ChamberLynk, the networking and social aspect of your chamber will continue long after an event has ended.

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Showing Value to Your Members

Showing Value to Your Members

As chamber staff, you realize that a chamber’s mission is to serve its members and contribute to their success in a variety of ways. However, the most commonly mentioned benefit by members is leads or business opportunities. Members often calculate their membership ROI (return on investment) based on the amount of revenue added to their bottom line thanks to their involvement with a chamber. This is a key incentive for joining, but a chamber offers many other benefits that can ultimately contribute to ROI as well as result in other advantages for members. When these other benefits are more apparent to members it will result in a higher level of customer satisfaction, which in turn leads to increased revenue for a chamber. We realize that demonstrating some of these other advantages can be difficult sometimes so this is one of the reasons why we developed a mobile app built specifically for chambers called ChamberLynk. As chamber members and former chamber employees, our team...

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Ensure your Chamber is Relevant to Millennials

Ensure your Chamber is Relevant to Millennials

Every day you are probably reading something about Millennials. There are many reasons why businesses, including chambers, should be concerned about attracting this young generation. First, they represent nearly one quarter of the total U.S. population at 80 million strong, now surpassing the number of Baby Boomers. Second, many are “millennipreneurs”, starting their own businesses. They are managing larger staffs and reaching for higher profits than their predecessors, yet the oldest ones are still a few years shy of being 40. Finally, Millennials have an annual buying power of $200 billion. However, not only attracting, but keeping Millennials engaged requires a different approach. These “Net Natives” grew up with the Internet. Approximately 86 percent use at least one social media site. Almost 98 percent of Millennials use smart phones. This generation wants information readily at their fingertips, and they are looking to engage in different ways beyond traditional...

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The Positive Impact of a Mobile App

The Positive Impact of a Mobile App

Everything seems to be going mobile. There is a mobile application for just about any type of business or task nowadays. By 2020 it is projected the mobile app market will be $189 billion, representing 270 percent growth. With 95 percent of the U.S. population owning a cell phone and 81 percent of these devices being a smart phone, a mobile app is a necessary tool for many businesses, including chambers of commerce. It is imperative for not only retaining members, but also for recruiting new ones. Below are just a few of the many benefits your chamber can encounter thanks to a mobile application

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