Showing Value to Your Members

Showing Value to Your Members

As chamber staff, you realize that a chamber’s mission is to serve its members and contribute to their success in a variety of ways. However, the most commonly mentioned benefit by members is leads or business opportunities. Members often calculate their membership ROI (return on investment) based on the amount of revenue added to their bottom line thanks to their involvement with a chamber. This is a key incentive for joining, but a chamber offers many other benefits that can ultimately contribute to ROI as well as result in other advantages for members. When these other benefits are more apparent to members it will result in a higher level of customer satisfaction, which in turn leads to increased revenue for a chamber. We realize that demonstrating some of these other advantages can be difficult sometimes so this is one of the reasons why we developed a mobile app built specifically for chambers called ChamberLynk. As chamber members and former chamber employees, our team...

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Member Engagement Member Retention Aditional Revenue Community Outreach